 |
E-marketing or internet marketing is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. Internet marketing does not only refer to digital media such as the Internet, e-mail, and wireless media, it also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.
E-marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), CPC Advertising (Cost Per Click), banner ads on specific websites, and e-mail marketing.
1. E-mail marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience.
E-mail marketing is popular because it has several advantages over direct marketing:
- Compared to other media investments such as direct mail or printed newsletters, it is less expensive. Return on investment is high when done right.
- It is instant, as opposed to a mailed advertisement; an e-mail arrives in a few seconds or minutes.
- It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
- It is easy to track. An advertiser can track bounce-backs, un-subscribes, open rates, click-throughs, rise in sales.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them.
- It has been proven successful when well done.
- When most people switch on their computer the first thing they do is check their e-mail.
- Email permits response within the same medium. With direct mail, recipients need a new medium (e.g., the telephone or even a different mail piece) to respond to an offer.
In brief, E-mail marketing is much more effective and much less expensive than direct marketing.
In addition, we will provide you with our E-mail marketing web application that allows you to advertise your products and send your emails to a list of clients. The application will also allow you to edit and maintain the email addresses database, and provide you with a tracking report in order to track your email delivery.
Please contact us to know more about this service and to discuss ways to improve your marketing solutions.
2. Search Engine Optimization SEO
A Web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list and are commonly called hits.
60% of the internet users utilize search engine on a daily basis to explore and reach their desired websites.
Unlike Web directories, which are maintained by human editors, search engines operate algorithmically and can sometimes be a mixture of algorithmic and human input.
Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.
In order for a website to show earlier in the search results list, a sequence of actions should be done in order for the website to comply with the search engine algorithm.
We follow a series of well proved SEO techniques that conform to search engines' guidelines and involve no deception:
- Choosing a list of keywords desired.
- Creating the website content by using the right densities of these keywords.
- Re-structuring your whole website in order to become search engine friendly.
- Manually submitting your website to specific free and fee-based web directory.
- Reciprocal Link Exchange with related sites, if possible.
- Manually submitting your website to all major search engines.
- Creating site maps and submitting the maps file also to these search engines.
- Using Google analytic service to provide us with reporting and to gain rich insights into your website traffic with Advanced Segmentation, Motion Charts, and more.
Please contact us to know more about this service and to discuss ways to improve your search engine ranking.
3. CPC or PPC Advertizing
Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market and the most competitive keywords can sometimes cost over a $1.00 per click.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
We will provide you with an account in the network operator you prefer. We will setup up the advertizing campaign considering your monthly budget.
We will also provide training for those who prefer doing the marking management themselves.
NB: We can also help you advertise on Facebook, which allows you to target specific audience.
Prices:
Depending on the network operator you choose, there is a one-time account setup fee. Other monthly fee will be applied, if we are maintaining the advertising campaign for you.
Additional monthly fees will be applied in each engine to cover your CPC charges. You can set whatever budget you want.
Please contact us to know more about this service and to discuss ways to implement your search engine marketing campaign.
|
|
